I had a revelation today.
At Chipotle of course.
I was standing in line.
Looking at my iPhone.
Looking at my Robinhood app.
Looking at the Chipotle Stock.
I heard “What up”.
I quickly looked up and said, “Rito”.
Mouth watering.
She could hardly wrap it.
It was my lucky day.
But wait,
Why is the Rito so big?
No portion control.
No portion control = more food.
More food = Higher cost.
More food = Better Rito.
Better Rito = Better customer.
Better customer > higher cost.
Conclusion.
Buy more Ritos.
Buy more Chipotle Stock (CMG).